Valspar is launching Valspar Reserve. And while it may sound like a high-end bourbon, it's actually the most durable, long-lasting, fade-resistant paint Valspar has ever made. 

In other words, it's overly protective so you don't have to be.

Accompanying (Hard Working) Print + Social

In case you'd like to dive further into his wall-protection mania, here's the extended cut:
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